Author: exiadmin

From Connectivity to AI: The New IT Priorities Driving Spending at African Telcos

African Telecommunication Companies are no longer just connectivity providers. They are the backbone of the digital economy, acting as major financial institutions (Mobile Money), media distributors, and enterprise cloud providers. This rapid evolution means their technology spending priorities are shifting dramatically away from pure infrastructure to highly specialized, transformative B2B solutions. For global tech vendors, understanding these priorities is the …

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Hire Local, Win Global: Why Outsourcing Your Tech Sales Team in Kenya is Your Fastest Path to Profitability

For B2B technology companies, East Africa represents an untapped growth territory. However, the path is littered with the carcasses of companies that attempted a DIY approach to recruitment. They spent a year establishing a Kenyan legal entity, months headhunting a country manager, and then another year trying to teach them the intricacies of the parent company’s product line. Time is …

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Beyond the Hype: The 5 Critical Truths Foreign Tech Companies Must Grasp Before Selling to African Telcos

The African telecommunications sector is often touted as the world’s next great growth story—and it is. However, for a B2B technology vendor, entering this market is less a smooth highway and more a complex, multi-layered terrain. Many foreign tech companies, despite having world-class solutions, fail because they underestimate the unique local dynamics. At Exia Technology Consulting, based in Nairobi, we …

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